GMC Game Promo

The mobile promo game for the Center for Molecular Diagnostics (CMD) is one of the largest laboratory and diagnostic centers in Russia, operating on the basis of the Central Research Institute of Epidemiology of Rospotrebnadzor and providing patients and medical institutions with a wide range of expert-level laboratory diagnostic tests in the main areas of laboratory diagnostics. CMD is one of the leaders in the market of laboratory services and molecular technologies in Russia and neighboring countries, mainly performed on the basis of modern molecular genetic methods, such as real-time PCR, NASBA, sequencing, pyrosequencing, hybridization methods.

Development of a promo game to create an effective tool to attract and retain the attention of the client’s target audience. The game provides a unique gaming experience with the client’s characters and offers special promotional offers that motivate users to participate and interact with the client’s products or services.

Development of a promo game with unique characters with a variety of levels and puzzles.

1.Game Story & Characters:
Developing an immersive game story in which the client’s characters face various challenges and adventures.
Creating unique personas that reflect the client’s brand and promote user awareness and engagement.

2.Interactive Gameplay:
Providing a variety of levels, tasks, and puzzles that require active user participation.
Use of various game mechanics such as puzzles, reaction to movements, strategic planning, etc.

3.Promotional Offers and Bonuses:
Implementation of special promotional offers, discounts, bonuses or virtual currency available in the game.
The ability for users to use promo codes or get exclusive offers through gameplay.

4.Responsive Design & Visualization:
Develop an attractive and natural visual style that matches the client’s brand.
Create responsive designs that are optimized for different types of mobile devices and screen resolutions.

5.Social Interaction:
The ability to compete and collaborate with other players through multiplayer features or leaderboards.
Integration with social media for the ability to share game progress and achievements.

6.Analytics & Reporting:
A data collection and analytics system to track game progress and user interactions with promotional offers.
Generating reports that provide the client with information about the effectiveness of the game and the reaction of the audience.